LEGO Community team member Kevin Hinkle presenting the AFOL Community to new LEGO employees.
This week I was once again given the opportunity to provide an overview and introduction of the adult fan of LEGO (AFOL) community to the newest employees of The LEGO Group. Each quarter the office in Enfield, CT; USA hosts an orientation for those that have just joined the company. Spanning the length of three days, presenters from almost every department and team give high level introductions into the different areas of the company and encourage networking. My colleague Sara was able to provide a helping hand both during the presentation but also with the building activity we hosted afterwards! Our team’s Senior Manager Keith was in town and lucky enough to catch the magic, so I asked him to grab a picture.
Outside of the usual community interaction via phone and email, a great deal of my time this week has been spent touching base with colleagues to follow up on several projects to kick off soon. I’ve been working with a handful of Brand Marketing teams within the US to provide unique support opportunities to our AFOL community. Additionally, I’ve been working closely with our marketing office in Canada to pioneer a few new support initiatives in the Canadian region as well as establishing contact and relationships with our office in Brasil. Thankfully with my time stretched a tad thin lately, it looks as though I might soon have another set of hands joining me to help process the continuous barrage of event support applications from the very active LEGO User Group (LUG) Community in North America…
LEGO Community Team member Kevin Hinkle at the office of LEGO Canada, Inc.
Unfortunately the last two weeks have been extremely busy so I’ve not had the opportunity for a proper weekly update. However, there were two highlights I wanted to share.
First and foremost, I had a great meeting with my colleagues at our marketing office in Toronto, Ontario in Canada. I’ve been working much closer with the office and exploring ways in which the company can work directly with the Canadian Adult Fan of LEGO (AFOL) community specifically. We’ve formulated and agreed upon a number of initiatives in 2014 that I am excited to execute. I’m happy to report that I have been successful in establishing an even stronger bond between LEGO Canada, Inc. and the LEGO Community team!
Secondly, my colleagues over on ReBrick have launched a very neat competition building upon the excitement over The LEGO Movie! ReBrick, the social bookmaking site for LEGO fans, is inviting builders to share their alternative models for a chance to win an exclusive prize package, including a golden Emmet statuette, a LEGO Movie Promotional tin, and a signed LEGO Movie set. All you need to do is build an original model from a LEGO set and submit it to ReBrick before March 31st! The full rules can be found on the ReBrick blog here: http://rebrick.it/special
Well, that’s all you get from me this time. Back to work!
A nice parcel was delivered while I was attending LEGO World in Copenhagen.
Thanks a lot, I look forward to building these and display them in our glass cabinet at the office.
Today we had the great pleasure of having the LEGO designer Marcos Bessa visit LEGO World to do a show and tell of the Ghostbusters set.
It was a really nice intimate presentation which was greatly appreciated by the AFOLs and regular visitors present.
Thanks a lot Marcos – we owe you one!
So, as promised today’s entry will be focusing on the many awesome builds in the LEGO Fan Zone of LEGO World.
To name a few very interesting ones are the TIVOLI community build, the Swedish community builds featuring a TIE Hangar and a medieval diorama, the microscale diorama of Copenhagen city centre, Eidsvoll, Akershus, the amazing GBC modules, the train and city layout with a breathtaking number of MOCs integrated, Lord of The Rings, Capitol Hill, Asterix, Model Team trucks and combine harvesters.
I hope I didn’t forget too many of the MOCs, at least I tried to get photos of everything, so feel free to get inspired by the images below:
So another day has come to an end – well not yet, as we are celebrating the AFOLs at the traditional AFOL dinner.
Again more than 10.000 visitors had the pleasure of walking through the Fan Zone and yet again the general impression was that the MOCs there blew away the visitors.
Even the US Ambassador had to make a stop and do a photo session of himself with the beautiful Capitol Hill MOC.
So far the AFOL dinner has included a visit by Thomas Kirk, representatives from LEGO Nordic BeNeLux – A big thanks to Annette, Jørn and Mette for again taking the time to celebrate with the AFOLs.
There’s been a speed build, now we are at the nerd awards where Stephan Sander, Dominick Gerlach, Morten Dalermoen and the team behind the TIVOLI Copenhagen diorama.
Next up is the auction with several rare LEGO sets being offered.
Here’s a few images from today’s LEGOWorld and AFOL Dinner.
Tomorrow will bring images from the LEGO Fan Zone.
After taking some time last week to stay at home with the family, I’m back in the office and busy making preparations. I’ve been coordinating support efforts for the US adult fan of LEGO® (AFOL) Convention: Bricks Cascade 2014 that is taking place this March in Portland, Oregon. In addition to shipping over standard prize packages, Senior Manager – Community Support, Keith Severson will be in attendance to conduct a presentation about the LEGO Community team as well as host an exclusive product unveiling! To facilitate this, I’ve been working directly with the event owners to complete the necessary registration and coordination. A few days ago I received the product sample directly from our production facility and will begin putting the new model together this weekend. Sorry, no hints!
In regards to the on-site presentation, we typically utilize the same topic and slides for all North American AFOL Conventions that we attend within the calendar year. In 2014, I decided to focus on an in-depth overview of our department and the specific support opportunities and programs our team offers the AFOL community. This has equated to a new round of data collecting, number crunching, and map making! Speaking of which— I just wrapped up a new and updated visual map of the LEGO User Group (LUG) community in both North & South America— shared here for your viewing pleasure!
Lastly, I’ve been finalizing travel arrangements for a business trip I have planned next week to our LEGO corporate office in Toronto, Ontario in Canada. I’ll be meeting with both the Events & Trade Marketing Manager and Assistant Manager to discuss support opportunities for the AFOL community in Canada specifically. We’ve made some wonderful progress in 2013 with connecting the local marketing office more directly to the fan community so this meeting will help to further strengthen this cooperation. As we have a number of topics to address, and I’ve never had the opportunity to visit our office in Toronto, I decided to change that!