2014 marked the fourth consecutive year for the adult fan of LEGO® (AFOL) convention Brickfête Toronto, which takes place in none other than Toronto, Ontario; Canada. I was honored to attend this event for my third year as a representative of the LEGO Group and the Community Engagement & Events (CEE) department.
I arrived at the venue Thursday evening and was pleasantly surprised to see such a gorgeous new home for this event. This year, the owners settled on a new location which brought the event a bit closer to several existing local family attractions and activities. This location lent itself well to families looking for a weekend getaway. This was clearly evident during the weekend!
Friday the event was only open to registered attendees (AFOLs & teenage fans of LEGO (TFOLs)). As such, the day was filled with a variety of games, activities and presentations in celebration of the LEGO hobby. I spent a majority of my time engaging with members of the local community and documenting some of the fabulous creations that were being set up. It’s always a pleasure to have the opportunity to touch base with the individuals I’ve been speaking with over email and phone. I had a lot of great discussions with several LUGs such as OBB, ParLUGment, ToroLUG, SLUG, LUCNY, rtlToronto and WHaCKoLuG. I was not alone however, as my colleague Jamie Berard, Design Manager Specialist at the LEGO Group was also in attendance! We sporadically bumped into one another as we attempted to engage with as many fans as possible during our time. In the afternoon we both had the opportunity to host back to back presentations. As tradition, I hosted a presentation in which I detailed the CEE department, and all the programs and support opportunities that are currently available to the AFOL community from the LEGO Group. Jamie spoke to his design process for the new 10244 Fairground Mixer.
Saturday the event was opened to the public and I was happy to see so many interested participants make it out! While weaving in and around busy onlookers I was able to snap a few pictures and check in with fans as they fielded questions from the public. Not too long after the doors opened we were also greeted and entertained by local members of the 501st legion, a very well known group of Star Wars costumers. Another great day of conversation was had and right before taking a break for dinner, Jamie and I took up an invitation to visit a local independent toy dealer’s shop: Lasting Toys. It was fun to see so many LEGO products as well as products from the community in once place. As we spoke to Michael, the store’s owner, we browsed his racks of older LEGO products- he even let me take a childhood favorite of mine! Once we returned to the venue we took our seats and enjoyed another fantastic charity auction hosted by none other than the Magno in Charge himself- Chris, from rtlToronto. This auction in particular is always extremely entertaining and I look forward to it every year. Before calling it a day, and wrapping up another event, I grabbed a few coffees and timbits® from a local Tim Hortons and enjoyed them with a few night owls who were building space ships for a collaborative project entitled: GARC.
A huge thanks once again to the community for making me feel welcome at this event. I thoroughly enjoyed myself and have already taken the opportunity to have a few cups of coffee from my new mug at the office. :)
For those interested, I’ve uploaded all the photos I took while in attendance on my Flickr account.
Sound off in the comments if you were in attendance at this event! What were your thoughts?